Privacy Policy
Last updated: October 2026
This policy explains how Softcheap (“we”, “us”) uses personal data when you visit softcheap.co.uk or contact us. We handle personal data in line with UK GDPR and the Data Protection Act 2018.
What we collect
- Contact form and email: your name, email address and the contents of your message.
- Usage data: pages visited, device and browser type and approximate location, collected through analytics such as Google Analytics via Site Kit.
- Cookies: small files set by this site and by third parties such as analytics and affiliate networks.
How we use it
- To reply to your enquiries and provide quotes or services you ask for (legal basis: contract or steps before a contract).
- To understand how the site is used and improve it (legal basis: consent where cookies require it, or our legitimate interests).
- To keep the site secure and prevent abuse (legitimate interests).
Affiliate links
Some links on this site are affiliate links. When you click one, the company or its affiliate network may set a cookie to record that you came from us, so a commission can be credited. See our affiliate disclosure. We do not receive your payment details when you buy from another company.
Who we share data with
We use service providers to run the site and our business, such as web hosting, email, analytics and form handling. They process data on our behalf. We do not sell your personal data.
How long we keep it
We keep enquiry emails and messages only as long as needed to handle your request and for a reasonable period afterwards, and keep records required by law for as long as the law requires.
Your rights
You can ask to access, correct or delete your personal data, restrict or object to its use, and withdraw consent at any time. Contact us using the form on our contact page. You can also complain to the Information Commissioner’s Office at ico.org.uk.
Changes
We may update this policy and will change the date above when we do.