AI video and image generator for creators, marketers and studios.
- Company
- Runway
- Best for
- Making short AI videos and images for ads, social media and concept work
- Free plan
- Yes. 125 one-time credits to try it
- Starting price
- Free. Standard $12/month billed annually ($15 monthly) (US dollars)
- Details checked
- 28 October 2026
Live numbers
- Public interest (28 days)
- 5,463 views Steady
Updated 28 October 2026, 15:38. See the full dashboard.
Standout features
- Access to several video and image models on one plan
- Music, voice and sound effects generation
- Parallel generations: 5 on Standard, 15 on Pro, 20 on Max
- Runway Ads to generate, test and publish ads
Best uses
- Short promotional video clips
- Social media visuals
- Concept videos for pitches
- Product and ad mock-ups
Pros
- Free plan to test
- Annual billing saves 20%
- No watermarks from Standard
- Wide range of creative tools in one place
Cons
- Credits run out quickly on video
- Free credits are one-time only
- Prices are in US dollars, with UK VAT added on top
- You need to check usage rights for commercial work
How to use Runway
- Create a free account at runwayml.com.
- Choose a video or image model.
- Describe the scene, camera movement and style, or upload a reference image.
- Generate, review and upscale the best result.
- Download and check the plan terms before using it commercially.
Prompts that work well
Product shot
A slow camera move around [product] on a clean white table, soft light, shallow depth of field.
Social clip
A 5 second vertical clip of [scene], bright colours, gentle movement.
From image
Animate this image with a gentle zoom and light wind, keep the subject unchanged.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 125 one-time credits, a selection of models to test concepts, 5GB storage. |
| Standard | $12 / month billed annually ($15 monthly) | 625 credits a month, all video and image models, no watermarks, 4K upscaling, 20GB storage. |
| Pro | $28 / month billed annually ($35 monthly) | 2,250 credits a month, 1 custom voice clone, 1 Brand Kit, top-up credits, 100GB storage. |
| Max | $76 / month billed annually ($95 monthly) | 9,500 credits a month, early access to new models, credits roll over for one month. |
Prices change often. Always confirm on the official site. We last checked on 28 October 2026.