Meta’s assistant, built into WhatsApp, Instagram, Facebook and Messenger.
- Company
- Meta
- Best for
- Quick questions and image ideas inside the apps you already use
- Free plan
- Plan prices are not published on the pages we could read
- Starting price
- No price listed on the official pages we could read
- Details checked
- 28 October 2026
Live numbers
- Public interest (28 days)
- 15,404 views Steady
Updated 28 October 2026, 15:38. See the full dashboard.
Standout features
- Sits inside WhatsApp, Instagram, Facebook and Messenger
- Also has its own website and app at meta.ai
- Handles images as well as text
Best uses
- Quick answers and ideas while chatting
- Image ideas and captions for social posts
- Planning and brainstorming in a group chat
Pros
- Nothing extra to install if you already use Meta apps
- Fast for everyday questions and ideas
- Useful for small businesses already talking to customers on WhatsApp or Messenger
Cons
- We could not read official pricing or plan details, so we do not quote any
- It sits inside social apps owned by an advertising company: check privacy settings before sharing business details
- Fewer business and document tools than the dedicated assistants
How to use Meta AI
- Open WhatsApp, Messenger, Instagram or Facebook, or go to meta.ai.
- Start a chat with Meta AI from the search or chat bar.
- Give a clear instruction and say what you want back.
- Do not share customer or payment details in the chat.
Prompts that work well
Social caption
Write three short captions for this photo of [product]. Friendly, UK English, no hashtags.
Plan
Make a simple checklist for [task], in order, with the first step marked clearly.
Reply draft
Draft a polite reply to this customer message. Keep it under 60 words. [message]
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